Just Like That. Only Different.
Hosted by Chase Gruening, this podcast brings you candid conversations with top performers from around the world. Each episode uncovers the unique qualities and experiences that set these high achievers apart. Whether it’s in sports, business, or personal growth, Coach G dives deep into the strategies, mindsets, and stories that make them different—and how you can apply their insights to your own life. Tune in to discover what makes the best truly stand out, just like that, only different...
Episodes

10 hours ago
10 hours ago
In this powerful live training, I break down how to navigate the toughest objections in the Medicare sales process, without losing the deal or backing down.
You’ll learn how to shift the conversation away from fear and toward value using pre-education, packaging, and confident recommendations. In this video, I unpack the following:
- What to say when clients say “My kids will take care of me”
- How to present Medicare Advantage vs. Medicare Supplement the right way
- The “T Chart” method that simplifies the pitch
- Why you should never stop at the medical plan, always go deeper
- The Umbrella 1/2/3 packaging method that gives clients options and helps you close
- What to say when someone objects to the price or says, “I can’t afford it”
Chapters:
0:00 - Teaser
0:25 - Intro
0:38 - Main Content
7:29 - Outro
If you’re in the Medicare game and want to go from quoting to confidently recommending the right coverage, this one’s for you.
CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Saturday Jul 05, 2025
Saturday Jul 05, 2025
If you’re an insurance agent who struggles to confidently recommend the right coverage, this is the video that will change your entire sales approach. Too many agents confuse their clients with endless options, overcomplicate policies, and hesitate to make clear recommendations. CoachG shows you exactly how to: - Lead your clients with authority and tell them what to do. - Present Medicare Advantage the right way — with umbrella coverage. - Eliminate client confusion by keeping your pitch simple and focused. - Position hospital indemnity and cross-sell packages without overexplaining. - Handle objections by doubling down on your recommendations. - Protect your clients’ retirement assets with powerful recovery care strategies. Stop letting clients dictate the sale. You’re the expert. You need to take control. This video walks you through step-by-step how to confidently recommend packages, simplify your pitch, and increase your close rate on every call. If you’re ready to stop leaving sales on the table and start making recommendations that get results — this is the video for you. ------------------- CoachG: https://www.coachghuddle.com Events: https://www.coachghuddle.com/events Facebook: https://www.facebook.com/Coachg.ChaseGruening/ TikTok: https://www.tiktok.com/@coachg_chasegruening Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Friday Jun 20, 2025
Friday Jun 20, 2025
I've spent the last 10 years turning a one-man shop into a multi-million-dollar agency, but it didn't happen by accident. In this session with Coach Burt, I break down how I transformed culture, scaled leadership, and built a team that doesn’t just sell—they dominate.
We get real about what it takes to build a championship team in business. By using the same structure and accountability as the Chicago Bulls or the New England Patriots, we uncover the secret sauce to building a Dynasty.
In this video, you’ll learn:
- Why you don’t need more leads—you need better leadership
- The 3-phase strategy I use to optimize, amplify, and scale teams
- How I went from burnout to running national retreats and events
- What makes our insurance model different (and why it works)
- How to think like a coach, not just a producer
- What most agency owners miss when trying to go national
Whether you're running a small team or building a national movement... This video will change how you think about culture, leadership, and long-term success.
Coach Micheal Burt:
YouTube: https://www.youtube.com/@UC2yZ_QKMibldmx9QlW98KNQ
Instagram: https://www.instagram.com/michealburt/
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Saturday Jun 14, 2025
Saturday Jun 14, 2025
Today I step on stage in Maine with one goal: to show agents how to stop leaving money on the table.
In this live session, I break down the real difference between agents who stay stuck… and the ones scaling their revenue, retention, and reputation.
Here's what you'll learn:
- Learn the 2-point play strategy
- The packaging framework that multiplies commissions
- The one mindset shift that turns you into their agent for life
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to follow and subscribe for more insightful lessons.

Saturday Jun 07, 2025
Saturday Jun 07, 2025
In this Coach-to-Coach session, I sit down with Coach Micheal Burt to break down exactly how I built my agency and coaching business. Hint: It wasn't by grinding harder. It was packaging smarter, building culture, and stacking revenue inside every client.
We talk about how I help agents move from transactional selling to packaging multiple products, increasing revenue per client, and creating long-term growth through leadership, coaching, and high-performance environments.
If you’re an insurance agent or agency owner who’s tired of chasing leads and looking for a real system to scale — this is for you.
Don’t forget to follow/subscribe for more interviews with top performers from around the world who share their unique insights and success stories!
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening

Saturday May 31, 2025
Saturday May 31, 2025
I sat down with my good friend and mentor, Coach Micheal Burt. This is one of the most honest conversations I’ve had recently. We talk about what it really takes to build, lead, and scale a winning team. Most people think you need more leads, more agents, or more hype… but they’re wrong. What you actually need is clarity, culture, and a system that can run without you.
In this coaching session, I open up about my journey. From a football coach to an insurance agency leader I'll show you how those principles overlap. Coach Burt and I talk about the hard stuff: holding people accountable, leading with vision, and finding the right people who don’t just “fit” your culture but build it.
What You’ll Learn in This Video:
- The exact mindset shift I made to go from managing agents to leading top producers
- How Coach Burt helped me identify the gaps in my leadership and fix them
- The reason most teams stay average—and what you can do to break the cycle
- The difference between hiring based on personality vs. production
- What “coach-style” leadership really means (and why it works in business)
- How to create accountability structures that actually get followed
- Why talent isn’t your problem—alignment is
- The questions I ask before bringing anyone new onto my team
- Why burnout happens (and how to build around it, not through it)
Whether you're a team leader, aspiring entrepreneur, or just trying to grow your business without losing your mind, this episode is for you.
Coach Micheal Burt:
YouTube: https://www.youtube.com/@UC2yZ_QKMibldmx9QlW98KNQ
Instagram: https://www.instagram.com/michealburt/
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Friday May 30, 2025
Friday May 30, 2025
Stop Selling Policies. Start Packaging Profitable Solutions.
In this tactical training, top-performing agent and trainer Chase Gruening breaks down how to 4x your revenue per client using a packaging strategy he calls “Umbrella Selling.” If you're still selling standalone Medicare policies, you're leaving massive money—and impact—on the table.
Chase shares how to shift from amateur agent to high-level advisor by:
- Presenting bundled “umbrella” packages instead of isolated products
- Educating clients the right way (using automated webinars + CNA flow)
- Increasing client retention with multi-policy relationships
- Mastering cross-sell strategies with just 2 carriers (Aetna + Liberty)
- Re-framing conversations around risk protection, not fear
This is practical, replicable, and proven. Whether you’re brand new or scaling a Medicare agency, Chase gives you the blueprint to grow faster and smarter.
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Thursday May 15, 2025
Thursday May 15, 2025
Chase Gruening breaks down the real strategy behind scaling to a multi-million dollar agency—starting from a solo agent earning just a few thousand per month to leading a team pulling in $6–7M a year.
Chase explains the exact sales, marketing, and mindset systems that transformed his Medicare business—and how others are duplicating the model with explosive results.
Inside this episode:
- How to monetize your Medicare leads with retirement planning appointments
- The $15K check that changed a new agent’s trajectory
- Why first-year commission and ROAS are critical metrics
- How culture, coaching, and collaboration build momentum
- What it really means to go from producer to leader
If you're an agent or agency owner looking to amplify production, optimize performance, and scale your operation with intentional reinvestment, this is your blueprint.
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Thursday May 01, 2025
Thursday May 01, 2025
Joanna didn’t grow up with much, no TV, no town to speak of, and no roadmap for what life outside a tiny hamlet in Upstate New York could look like. But after surviving trauma, betrayal, and complete isolation in the community that raised her, she made a split-second decision that changed everything.
With just a backpack and a one-way ticket, she left it all behind.
In this raw and deeply inspiring interview, Joanna shares how she went from college burnout to becoming a jet mechanic in the Air Force and how pain became her launchpad to purpose. We talk childhood, courage, betrayal, the power of leaving when staying breaks your spirit, and what it really takes to start over.
If you've ever felt stuck, unseen, or unsure where to go next… this story will light a fire under you.
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Thursday Apr 24, 2025
Thursday Apr 24, 2025
In this game-changing episode of Just Like That, Only Different, Chase Gruening sits down with Tony Holland, a former football coach turned 9-figure entrepreneur, to break down exactly how he built a machine that led to a $100M+ exit.
If you're building an agency, growing a team, or thinking about scaling your business for acquisition, this episode is your blueprint. Tony reveals the mindset, systems, and strategy behind building a real empire that doesn’t just make money… but multiplies it.
What you'll learn in this episode:
-Why CULTURE is the secret weapon to explosive growth
-How Tony scaled to 650+ agents and 100+ agencies before his acquisition
-The 3 things every empire-builder must master: attitude, work ethic, and skill
-How to trim the fat and maximize your company’s EBITDA
-What buyers REALLY look for when acquiring a business
-How to prepare for a 9-figure exit (branding, tech, team, legal, CPA, and more)
-The role of faith, mentorship, and obsession in Tony’s journey to the top Whether you're building a sales force or dreaming of your own liquidity event, this episode is your front-row seat to the Empire Playbook.
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!