Just Like That. Only Different.
Hosted by Chase Gruening, this podcast brings you candid conversations with top performers from around the world. Each episode uncovers the unique qualities and experiences that set these high achievers apart. Whether it’s in sports, business, or personal growth, Coach G dives deep into the strategies, mindsets, and stories that make them different—and how you can apply their insights to your own life. Tune in to discover what makes the best truly stand out, just like that, only different...
Episodes

2 days ago
2 days ago
In this Coach-to-Coach session, I sit down with Coach Micheal Burt to break down exactly how I built my agency and coaching business. Hint: It wasn't by grinding harder. It was packaging smarter, building culture, and stacking revenue inside every client.
We talk about how I help agents move from transactional selling to packaging multiple products, increasing revenue per client, and creating long-term growth through leadership, coaching, and high-performance environments.
If you’re an insurance agent or agency owner who’s tired of chasing leads and looking for a real system to scale — this is for you.
Don’t forget to follow/subscribe for more interviews with top performers from around the world who share their unique insights and success stories!
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening

Saturday May 31, 2025
Saturday May 31, 2025
I sat down with my good friend and mentor, Coach Micheal Burt. This is one of the most honest conversations I’ve had recently. We talk about what it really takes to build, lead, and scale a winning team. Most people think you need more leads, more agents, or more hype… but they’re wrong. What you actually need is clarity, culture, and a system that can run without you.
In this coaching session, I open up about my journey. From a football coach to an insurance agency leader I'll show you how those principles overlap. Coach Burt and I talk about the hard stuff: holding people accountable, leading with vision, and finding the right people who don’t just “fit” your culture but build it.
What You’ll Learn in This Video:
- The exact mindset shift I made to go from managing agents to leading top producers
- How Coach Burt helped me identify the gaps in my leadership and fix them
- The reason most teams stay average—and what you can do to break the cycle
- The difference between hiring based on personality vs. production
- What “coach-style” leadership really means (and why it works in business)
- How to create accountability structures that actually get followed
- Why talent isn’t your problem—alignment is
- The questions I ask before bringing anyone new onto my team
- Why burnout happens (and how to build around it, not through it)
Whether you're a team leader, aspiring entrepreneur, or just trying to grow your business without losing your mind, this episode is for you.
Coach Micheal Burt:
YouTube: https://www.youtube.com/@UC2yZ_QKMibldmx9QlW98KNQ
Instagram: https://www.instagram.com/michealburt/
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Friday May 30, 2025
Friday May 30, 2025
Stop Selling Policies. Start Packaging Profitable Solutions.
In this tactical training, top-performing agent and trainer Chase Gruening breaks down how to 4x your revenue per client using a packaging strategy he calls “Umbrella Selling.” If you're still selling standalone Medicare policies, you're leaving massive money—and impact—on the table.
Chase shares how to shift from amateur agent to high-level advisor by:
- Presenting bundled “umbrella” packages instead of isolated products
- Educating clients the right way (using automated webinars + CNA flow)
- Increasing client retention with multi-policy relationships
- Mastering cross-sell strategies with just 2 carriers (Aetna + Liberty)
- Re-framing conversations around risk protection, not fear
This is practical, replicable, and proven. Whether you’re brand new or scaling a Medicare agency, Chase gives you the blueprint to grow faster and smarter.
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Thursday May 15, 2025
Thursday May 15, 2025
Chase Gruening breaks down the real strategy behind scaling to a multi-million dollar agency—starting from a solo agent earning just a few thousand per month to leading a team pulling in $6–7M a year.
Chase explains the exact sales, marketing, and mindset systems that transformed his Medicare business—and how others are duplicating the model with explosive results.
Inside this episode:
- How to monetize your Medicare leads with retirement planning appointments
- The $15K check that changed a new agent’s trajectory
- Why first-year commission and ROAS are critical metrics
- How culture, coaching, and collaboration build momentum
- What it really means to go from producer to leader
If you're an agent or agency owner looking to amplify production, optimize performance, and scale your operation with intentional reinvestment, this is your blueprint.
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Thursday May 01, 2025
Thursday May 01, 2025
Joanna didn’t grow up with much, no TV, no town to speak of, and no roadmap for what life outside a tiny hamlet in Upstate New York could look like. But after surviving trauma, betrayal, and complete isolation in the community that raised her, she made a split-second decision that changed everything.
With just a backpack and a one-way ticket, she left it all behind.
In this raw and deeply inspiring interview, Joanna shares how she went from college burnout to becoming a jet mechanic in the Air Force and how pain became her launchpad to purpose. We talk childhood, courage, betrayal, the power of leaving when staying breaks your spirit, and what it really takes to start over.
If you've ever felt stuck, unseen, or unsure where to go next… this story will light a fire under you.
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Thursday Apr 24, 2025
Thursday Apr 24, 2025
In this game-changing episode of Just Like That, Only Different, Chase Gruening sits down with Tony Holland, a former football coach turned 9-figure entrepreneur, to break down exactly how he built a machine that led to a $100M+ exit.
If you're building an agency, growing a team, or thinking about scaling your business for acquisition, this episode is your blueprint. Tony reveals the mindset, systems, and strategy behind building a real empire that doesn’t just make money… but multiplies it.
What you'll learn in this episode:
-Why CULTURE is the secret weapon to explosive growth
-How Tony scaled to 650+ agents and 100+ agencies before his acquisition
-The 3 things every empire-builder must master: attitude, work ethic, and skill
-How to trim the fat and maximize your company’s EBITDA
-What buyers REALLY look for when acquiring a business
-How to prepare for a 9-figure exit (branding, tech, team, legal, CPA, and more)
-The role of faith, mentorship, and obsession in Tony’s journey to the top Whether you're building a sales force or dreaming of your own liquidity event, this episode is your front-row seat to the Empire Playbook.
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Thursday Apr 17, 2025
Thursday Apr 17, 2025
In this powerful episode of Just Like That, Only Different, Chase Gruening breaks down what it takes to be an "Agent of Expansion" someone who doesn't rely on just one strategy but builds a scalable business through diversification, multi-touch follow-ups, and a relentless drive to dominate the industry.
If you're tired of inconsistent sales, struggling to scale, or looking for a way to turn one client into multiple revenue streams, this episode is for you. Chase reveals the secrets behind creating multiple touchpoints, leveraging different lead sources, and executing high-frequency follow-ups that drive results.
What you'll learn in this episode:
-Why the most successful agents and entrepreneurs are multi-dimensional
-The importance of diversifying lead sources like TV, social media, mailers, billboards, and more
-How to build a high-converting follow-up system using texts, calls, emails, and even gifts
-Why frequency matters and why it takes at least seven touches to convert a lead into a client
-How to track lead sources and optimize conversions
-The game-changing concept of portfolio diversity and how one lead can turn into multiple sales
-Why most salespeople fail because they don't have a system for follow-ups
-The mindset shift needed to grow from a one-trick agent to a business powerhouse
This episode is packed with real-world sales strategies, actionable tips, and proven frameworks to help you scale your business, close more deals, and create a long-term revenue machine.

Thursday Apr 10, 2025
Thursday Apr 10, 2025
In this high-impact episode, Chase Gruening sits down with industry leaders Christian Brindle and Glenn Shelton to unpack one of the most powerful success principles most people overlook: stop asking how and start asking who.
If you’ve ever felt stuck, overwhelmed, or unsure of your next move in business, this episode will show you the exact mental shift that top producers use to scale faster, buy back their time, and find the right mentors to collapse time frames.
We go deep on:
-Why information overload is killing your progress
-How to extract real results from books, courses, and events
-The difference between consuming and executing
-Building powerful relationships with your “who’s”
-Why repetition and mastery always outperform chasing trends
-How to grow your business through strategic delegation
This conversation is loaded with truth bombs, real talk, and practical takeaways you can implement today.
Whether you're brand new or scaling to 7-figures and beyond, this one will hit home.
Watch now! Your next breakthrough might be one mindset shift away.

Thursday Apr 03, 2025
Thursday Apr 03, 2025
In this fire episode of Just Like That, Only Different, CoachG sits down with Christian Brindle, the founder of Lead Heroes, Hire Heroes, 7-Figure Medicare, and several other powerhouse companies dominating the Medicare space.
But Christian didn’t start here—he started broke, confused, and pitching energy drinks in a pyramid scheme.
What followed was a total mindset shift, a grind-it-out solo career, and eventually a multi-million-dollar merger that’s now transforming how insurance agents grow in 2024 and beyond.
What You’ll Learn:
- How to go from agent to empire
- Why most insurance agents plateau and how to fix it
- The one decision that unlocked $4M in revenue
- Why hiring sooner could change your entire business
And how Christian outgrew his dad… and then bought his company If you're an agent, entrepreneur, or young business owner—this conversation will change your perspective on what’s possible.
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CoachG: https://www.coachghuddle.com
Events: https://www.coachghuddle.com/events
Facebook: https://www.facebook.com/Coachg.ChaseGruening/
TikTok: https://www.tiktok.com/@coachg_chasegruening
Don’t forget to subscribe for more interviews with top performers from around the world who share their unique insights and success stories!

Thursday Mar 27, 2025
Thursday Mar 27, 2025
Medicare agents, are you missing out on EASY MONEY? If you’re only selling one plan and walking away, you’re leaving thousands on the table—and you don’t even know it.
In this power-packed episode of CoachG’s Podcast, CoachG sits down with the legendary Gaylan Hendricks, aka "The Queen of the Bundle," to break down the #1 mistake Medicare agents make: NOT bundling!
💡 Here’s What You’ll Learn:
✔ Why most agents fail at cross-selling—and how to fix it FAST.
✔ How bundling increases client retention & multiplies your commissions.
✔ The secret to positioning extra coverage as a must-have (not an upsell).
✔ Why selling to adult children of Medicare clients is a hidden goldmine.
✔ How to shift your mindset from "just selling" to building a long-term business.
🔥 If you want to scale your Medicare business, maximize commissions, and truly help your clients, THIS is the episode you need to hear. 📌 Don’t miss this deep dive into cross-selling, client retention, and the future of Medicare sales! 🚀 Watch now & start turning every client into a high-value lifetime customer!